Let Max & Madeleine make you mad for mud masks!
You found the perfect face masks just in time to beat the season change and chapped winter skin, and it’s no secret that masks, especially those of category clay, are trending. It’s important to know what’s in it, how it works, what it does to help your skin, and how to use it for the best results. Max and Madeleine
understands the importance of putting your best face forward with quality ingredients for a youthful and healthy glow via these three masks–DETOX, CALM and REWIND. For centuries, clay has been known to have medicinal properties essential to the skin. Even animals use it to protect themselves from the effects of the sun, harmful insects, irritants and disease, and humans are no different. This natural ingredient along with other stellar (and natural) additions help soothe the three core skin imbalances people experience: inflammation, toxicity and bacteria. Each mask is made with it’s own set of unique ingredients specially formulated to address those three imbalance issues, but the common denominators in all three masks are Bentonite Clay, Diatomite and White Kaolin Clay. Bentonite Clay is one of the most effective, powerful clays that activates when mixed with water to absorb toxins and heavy metals. Diatomite is a powder made from fossilized Phytoplankton that has gentle exfoliating properties and can help promote stronger skin, and White Kaolin Clay helps promote skin circulation while gently cleansing and exfoliating. This triple threat acts as a flawless base for three separate concoctions to help correct everyday skin problems. To alleviate the appearance of acne, co-founder Melissa Moritz says DETOX works fantastic as a spot treatment. Because this mask contains that key element Bentonite, which according to Paula’s Choice
“can be drying for skin, though its absorbent properties are helpful for those with oily skin”, it acts as an anti-acne agent. “Bentonite clay and how it becomes electrically charged when it’s mixed with water is so fascinating to me, that's how it pulls the dirt and toxins from your skin!” says Melissa. DETOX also contains Charcoal. It effectively draws out chemicals, bacteria, dirt and other particles to make pores less visible, and is fundamental for the pore cleansing process. Once pores are cleansed of toxins, the Pineapple Fruit Extract kicks in for anti-aging, is high in Vitamin C, and perfect for skin rejuvenation, leaving customers feeling their skin has been rescued. True to it’s name, this mud mask is super detoxifying, leaving skin feeling fresh and clean. While DETOX does just that, CALM is an ideal solution for those with skin conditions like Rosacea and Eczema because of the incorporated probiotics. Melissa explains, “The CALM mask has Wheatgrass Powder which is a superfood...and has Yogurt Powder (probiotic). Since everything you put on your skin gets absorbed into your bloodstream, it's just as important to use superfoods on your skin.” The Wheatgrass Powder removes dead cells to reveal glowing new skin, can improve elasticity, and possesses natural anti-aging properties. In conjunction with Yogurt Powder with probiotic benefits that include anti-bacterial, anti-inflammatory and anti-fungal agents, the mask helps draws toxins out of the skin. Together, these properties soothe and heal, improving skin’s appearance, returning it to a more healthy-looking state. CALM also possesses a third clay: French Green. Made from supercharged decomposed plant minerals resulting from volcanic activity, this mud literally drinks oil and toxins from the skin! It is mineral rich with restorative properties that make it ideal for those wishing to cleanse and tranquilize irritated skin. Once your skin is detoxed and calm, REWIND will help those looking to achieve a youthful glow. The prominence of Rhassoul Clay allows skin to extract impurities due to its mineral richness. In clinical trials, it was found to improve skin elasticity, even skin tone, reduce blemishes, dryness and flakiness. To create the illusion of turning back the hands of time, Marshmallow Root Powder acts as an anti-microbial and anti-inflammatory, great for reducing appearance of fine lines and helps skin retain moisture. Now, to effectively detox, calm and rewind, add one tablespoon of powder mask and one tablespoon of warm water to a small bowl, adding additional water if necessary for desired consistency. Apply mask to face with a clean cosmetic brush
. Leave mask on skin for 10 minutes, Melissa says that, “most people don’t know it’s best to remove a mask before it dries,” so be sure to rinse off with warm water before the mask hardens. Use 1-2 times per week to maintain robust and lively-looking skin! Keep an eye out for more mask madness on the Max & Madeleine blog!